But the relationship
doesn't stop there.
By answering a few questions on your website, Carl will be matched with a selection of vehicles that suits his needs.
Carls' profile is created in your CRM system with the information provided and is available across all departments. A sales rep is now able to determine Carls' vehicle requirments and can make recommendations based on the data.
Carl receives an automatic email that provides his top
vehicle matches. With a click of a button,
book a test drive online, all from the comfort
of his home.
At the test drive, the sales rep engages with Carl to learn more about what he is looking for. Those details are added to Carls profile manually and the CRM system is automatically updated, generating real-time reporting along with the sale documentation.
Carls customer experience lead him to purchase his new four-door luxury car! Carl can now download your one-of-a-kind service app, which allows him to view accessories and service options tailored specifically to his vehicle.
Using powerful intel that is now in your database, your marketing team can make purchase suggestions based on Carl's preferences and target new customers in his demographic.
A few months later, Carl decides to bring his vehicle in for snow tires. He can book that appointment through the app and view his service history.
Every time Carl books a service appointment, the details are logged and tracked online, updated in the CRM and visible through the app.
A year later, Carl is wondering how much money is still owed on his lease, he simply needs to open the app.
By supporting Carl before, during and after his purchase, you are ensuring he'll never need to look elsewhere. You can continue to enhance Carl's experience via service alerts and personalized content.
How Customer 360 Helps You
Carl enjoyed the sales journey and feels he made a well-informed decision. You have now secured a loyal customer who will stay engaged with your brand, continue to make product purchases, and share his positive experience with friends and family!
During the course of Carls' Customer
Journey, Carl will engage with the Marketing, Sales, Service and IT departments.